Netgain Careers

Demand Generation Manager

Location
Denver, CO
Status
Full-time
Compensation
$85,000-120,000 based on experience
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Position Summary

As the Demand Generation Manager, you will own and execute campaigns to attract, engage, and convert prospects across the buyer journey. This role requires a blend of creativity and analytics, as well as experience achieving pipeline growth targets in a B2B SaaS role. You’ll collaborate closely with sales, product marketing, and the broader marketing team to align efforts and ensure a measurable impact on pipeline and revenue. The ideal candidate is data-driven with a high comfort level to dig into our CRM to understand trends and opportunities.

Primary Job Responsibilities

  • Develop and execute multi-channel demand generation campaigns to drive qualified leads and growth. 
  • Leverage channels such as email, paid media, webinars, and ABM strategies. 
  • Work closely with the content marketing manager to create and distribute high-value assets such as white papers, case studies, and webinars to attract prospects. 
  • Design and manage automated lead nurturing workflows to engage prospects throughout the funnel. 
  • Collaborate with sales to ensure smooth handoff and follow up on inbound leads. 
  • Monitor progress on leads throughout the funnel and identify any sticking points that need to be addressed. 
  • Develop and execute account-based marketing (ABM) campaigns, targeting key accounts in close partnership with sales. 
  • Track, measure, and report on campaign performance, lead flow, and ROI, providing actionable insights to optimize future efforts. 
  • Align closely with the sales team to ensure marketing efforts support pipeline goals, share insights, and refine strategies. 
  • Manage the demand generation budget efficiently, optimizing for cost per lead and quality pipeline. 

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What success looks like 

Achieve measurable, predictable pipeline growth aligned with sales goals. The expectation would be to meet or exceed key performance indicators: Sales Qualified Leads (opportunities), efficient cost per lead, return on marketing investment, 40% marketing-generated pipeline contribution. 

Demonstrate a clear connection between marketing activities and revenue outcomes. 

Implementscalable demand generation processes as the company grows. 

Executionof multichannel marketing campaigns on time and on budget that meet or exceedperformance benchmarks. 

Innovating and experimenting with new tactics and channels that enhance demand generation efforts. 

Build and scale account-based marketing program for high-value accounts, demonstrating measurable success with increased target account penetration and conversion. 

Create a strong alignment with sales on target accounts, ideal customer profile (ICP), lead qualification criteria, handoff process, and lead follow-up process. 

Maintain open communication, reporting, and feedback loops to improve campaigneffectiveness. 

Providing detailed reports and dashboards on marketing performance, pipeline impact, and attribution. 

Continuously test, learn, and improve based on data-driven insights. 

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Skills and Qualifications

  • 3-5+ years of B2B SaaS marketing experience with a strong focus on demand generation. 
  • Proven track record of executing successful campaigns that drive measurable results. 
  • Expertise in marketing automation platforms (HubSpot preferred). 
  • Strong understanding of paid media, SEO, and email marketing. 
  • Analytical mindset with the ability to report on and interpret data and adjust strategies for optimal results. 
  • Experience with ABM strategies and tools. 
  • Excellent project management skills with high attention to detail. 
  • Strong collaboration and communication skills to work effectively with cross-functional teams.

 

About Netgain

Netgain is a US based, high-growth company of CPAs who have lived and breathed finance & accounting processes throughout our careers. We’re a mission-driven company, having established Netgain to create embedded SAAS ERP apps that delight and help accountants streamline their systems, so they can intelligently manage business challenges and meet accounting & compliance requirements.

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We pride ourselves in offering:

  • Strong professionals around you that will help to accelerate your growth
  • Personalized success planning and cross-functional opportunities
  • Continuous career development, actively encouraging and celebrating internal promotions
  • Generous benefits including medical, dental, vision, 401K and PTO for full-time positions

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We are proud to be an equal opportunity workplace and an affirmative action employer. As such, individuals are recruited, hired, assigned and promoted without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic.